Our Story
Built in Canada.
Designed for Climbers.
Ascent Climbing was born to change the way people look at workout equipment. Your home has an aesthetic you love. So, we designed a hangboard that blends as smoothly as art in your home yet gives you exceptional training.
Where It Started
From Daniel's Workshop to Canadian Homes
Ascent Climbing was founded by brothers Jonathan and Daniel in Winnipeg, Manitoba — far from the mountains, but driven by them. Jonathan, a business strategist, identified a gap in the market: training tools were either cheap imports or industrial-grade equipment. Nothing felt intentional. Nothing bridged function and craft.
Daniel, a Red Seal cabinet maker with a love for the beauty of wood and over 15 years of CNC woodworking expertise, had the skills to fill that gap. It started in his workshop — precision machines, raw hardwood, and an obsession for tactile quality. The result? The Cascade. A training tool that looks and feels like art. Built for climbers who appreciate both performance and design.
The Founders
Meet Jonathan & Daniel
"We are two brothers united by a passion for the outdoors and physical challenge."
Jonathan brings the market vision. He identified the gap between functional training tools and premium consumer products — and built Ascent to close it. He handles strategy, partnerships, and the retail relationships that bring the Cascade to gyms across Canada.
Daniel builds every Cascade by hand in our Winnipeg workshop. His Red Seal certification, elite craftsmanship, and his eye for natural beauty are why the board feels different the moment you touch it. Every edge is precise. Every surface is intentional.
Together, they combine business strategy and elite craftsmanship to build climbing gear that belongs proudly on your wall — not hidden in a closet.
Process
How We Build
Every Cascade is crafted through three distinct stages in our Winnipeg workshop, combining digital precision with handcrafted finish.
01
Design
Every edge radius and hold position is meticulously engineered for progressive training. CAD modeling ensures millimeter precision before a single cut is made.
02
CNC Machine
Premium hardwood is machined on our CNC router. This is where digital precision meets raw natural material — and where the hold geometry becomes real.
03
Hand Finish
Every board is hand-sanded and finished with natural oil, achieving a flawless, skin-friendly texture. This is where craft takes over from machine — the final step that makes it feel right.
Built with Intention
Sustainably Sourced.
Nothing Wasted.
Sustainably sourced from responsible North American forestry and urban reclamation programs. Every Cascade starts with intentional material selection. We don't use plywood, particle board, or imported materials. What you hold in your hands grew within 500 miles of where it was shaped.
100%
Sustainably sourced wood
ZERO
Offshore manufacturing
Our Wood Partner
Sustainably Sourced North American Elm
Every Cascade starts with intentional material selection. Our Elm is sustainably sourced from responsible North American forestry and urban reclamation programs — the same caliber used for high-end furniture and cabinetry. We don't use plywood, particle board, or imported materials. What you hold in your hands grew within 500 miles of where it was shaped into an elegant tool that you will use for years.
Partnered since 2025 · Winnipeg, MB
